New H&M Conscious Collection!

The 14th April, H&M will launch a new collection: The Conscious Collection.

It's an eco-friendly fashion line for men and women. The main colours are white, ivory and cream.

“It’s not just about organic cotton any more, the possibilities for creating a complete fashion statement with eco smarter materials are huge now. By designing recurring Conscious Collections we have the opportunity to show in a variety of ways what’s possible using more sustainable fabrics,” says Ann-Sofie Johansson, H&M Head of design. “Shades of white are the season’s biggest fashion trend and it feels right for this collection. White creates a romantic feeling with lace and Broderie Anglaise, but is also the basic colour in a sporty, relaxed style and in a preppy tailored look for men.”

Conscious materials

Organic cotton

Is cotton that has been grown without the use of hazardous chemicals.

Organic linen

Is linen that has been grown without the use of hazardous chemicals.

Recycled polyester

Is polyester made from PET bottles or textile waste.

Tencel

Silky, renewable material produced with minimal environmental impact.

(Source:

http://www.hm.com/us/fashion__prfashion.nhtml)

Do you like this eco-friendly collection? Let me know your opinions :)